Fresh Ideas in Blue Ocean Markets

FreshInBlue is a Unique consulting company focusing in applying the Blue Ocean philosophy supporting SMEs in developing their businesses. Our Vision is to see our partners Scaling Up applying Fresh disruptive ideas for 10x growth, all over the globe.

Specialising in 10x Grow

In any business environment and ecosystem Growing is a strategic decision. That strategic decision defines the transformation journey and the tactics / patterns to be adapted. We design the MAP and walk the PATH together with our partners/customers. Our aim is growing through value creation in a long term framework. Despite other consulting companies we are focusing on matching demand and supply profiles, working in a disruptive way on product and market fit.

  • Positioning products in innovative ways,
  • Disrupting existing practices
  • Servicing the customer in niche markets
  • Developing value added pricing and not cost based
  • Finally, understanding customers real and perceived needs and nurturing a solution that promotes convenience and satisfies customer experience
  • Observing customer every day way of working and living the product
  • Applying design thinking concepts and methods
  • Feel the hidden value
  • Develop a simple framework with micro steps for a value creation context

They Say About Us

It is amazing working together with the team of FreshInblue. At the beginning we had to analyse together our strong product attributes and then based on them design a new market approach. We have seen sales growing, without price reductions. Our customers are also satisfied, since they feel more heard and valued.

Key Italian Retailer

It is very satisfying cooperating with FreshInBlue team. They developed markets for us we never thought we could touch! They managed to increase our clientele, profitably and reduce our dependance to a few big accounts.

Supplier from The Netherlands

They introduced us to small producers from South Europe. We developed with them new businesses in Germany in fast, 10x, and profitable way. They managed all the certification and handling issues. We are very happy working with them.

German distributor

Contact us and see how we can help


Limassol, Cyprus