FreshInBlue, as a vehicle, was founded in 2018 as a consultancy and services company.

The FreshInBlue not only constitutes a “bridge” between companies and customers through which they transact orders, contracts, agreements and promotions, but mainly offers a series of services aimed at adapting a “Blue Oceans” philosophy and mindset. Our partners and customers are challenged to start working in a growth mindset approach that enables them to face increasingly more demanding markets and competitive landscapes, creating substantial value

Our team is dedicated to business growth and transformation. In FreshInblue we are aware that any long term growth activity has a transformation dimension too.  In the first stages of our consulting activity we analyse the attributes and characteristics of the customer in various areas,

• certifications,
• image / branding,
• internal staff training,
• document management,
• process automation
• pricing,

Then we agree and design with our customers the transformation path to follow, which can be concentrated on the commercial-sales sector, or be more general, including strategic aspects and value added processes and business automation.

In addition, with the constant support in pricing and differentiation tools, in the areas of expertise, we are able to coordinate marketing strategies in the best way, exploiting the “know how” and achieving high value creation.

With our knowledge of the markets we have identified critical patterns in various sales channels. For instance, we have created automated tactics in attacking  the various supply chain players in the HORECA domain, medium, small, wholesalers or large retailers.  Thanks to these patterns and tactics we are able to select, with particular care, our commercial partners promoting their products, guaranteeing their import and export and distribution through customers directly selected and managed by us.